7 Reasons Your Business Needs a Podcast
If you’re looking for a way to connect with your audience and build brand loyalty, your business needs a podcast. Podcasts are an excellent way for you to speak directly to your audience in an informal setting.
Podcasts are one of the most efficient content media tools, and here are 7 fantastic reasons your business needs one:
1. Podcasts Expand Your Audience
Did you know highly educated and affluent people listen to podcasts? These are people you may not have reached through your other channels. For some, it may be the only way you could reach them.
Podcast listeners are loyal. As long as you put out something worthwhile, people will like it and hit the subscribe button, listen to the next episode, and potentially share what they love with their friends and colleagues.
Having guests on your podcast will also expand your audience. Your guests will promote the episode through their social media channels, and this will bring listeners you never would have found.
2. They Build Your Brand
Social media platforms love video. They also love podcasts.
A podcast is an excellent way to breathe personality into your brand without using video. Because if you’re not comfortable behind the camera, a video might not be the best choice for getting your message out there.
3. They Build Your Authority
On a podcast, you get to talk about what you know or do best. You can invite guests who are knowledgeable (or even experts) in their field to add more value and credibility.
Credibility creates trust, and trust creates sales.
4. Podcats Build Relationships with Potential Customers
Podcasts are personal. They’re intimate. You’re in your listener’s ear, most likely through earbuds, and that means there’s no other noise.
People hear the inflections and tone of your voice. They get to hear the personality behind the type-written words and feel like they know you. You sound like a friend, and people buy from friends.
Even though they’re a one-way forum, they’re still highly engaging. You can create polls and talk about the results. You can ask your listeners to post questions and answer them live on an episode.
5. Podcasts are an Excellent Source for Repurposed Content
Coming up with content for your social media channels can be time-consuming. The time and effort you spend producing one podcast will give you a big return on investment. Because you can:
🎤 Create a long-form blog for your website or LinkedIn profile (and point readers back to the podcast).
🎤 Extract a snippet of text for a short post on your other social media channels (and point readers back to the full podcast).
🎤 Create an audiogram to use on your other social media channels (and point the listeners back to the full podcast).
🎤 Publish the audio with a static image as a video on YouTube (and drive traffic to your website).
🎤 Create micro-content (a segment from the episode) as stand-alone content (and point the listeners back to the full episode or blog on your website or LinkedIn profile).
6. They're Easier than Sales Videos
Podcasts also save you time because they’re easy to produce. You’ll spend less time producing an episode than you would a sales video. In addition, the list of equipment needed is less expensive.
With a sales video, you might need fancy lighting, expensive cameras, and elaborate backgrounds.
All you need for a podcast is a recording device (your phone), an editing app, and an internet connection to upload the finished product to your platform.
Podcasts are easier to consume than sales videos. They give listeners content they can listen to on the go and while doing other things. They don’t have to stop what they’re doing to watch a video (or read an article), or worse, not stop at all.
7. Podcasts Cost Less than Ads
As discussed above, podcasts expand your audience. You can include a call to action at the end of (or during) your episodes to drive potential new customers to your website or online store while spending nothing on ads.
They also give you a free SEO boost. Google indexes podcast episodes, so you’ll boost your SEO if you include keywords in your episodes.
Ready to Grab Your Mic?
Podcasts are an excellent way to reach more customers, build your brand and authority, and grow relationships with potential future customers. They’re also an excellent source for repurposed content to use in many ways or platforms.
When it comes down to cost-effectiveness – podcasts are the cheapest form of advertising!
The best part is they require very little effort on behalf of the podcaster, so you spend less time marketing than ever before.
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