How Influencer Marketing is Today’s Game in Business
Social media’s ubiquitous influence is felt all over the world. However, people find emptiness in the constant happy-go-lucky post sharing that characterizes most of the social media world. People lack an honest, real experience.
Influencers are that connection, especially for entrepreneurs. Rather than using a nameless advertisement or picture to push sales, why not rather use a person. A real individual, or influencer, on Instagram may have thousands if not millions of followers who take their word exactly for what it is, their word.
So how do you get the most out of these influencers for your business needs?
It is important as a business to always set clear expectations with those you enter into business. Influencers, even if they are individual people, are managing their own brands. Therefore, enter into a negotiation with them as you would any business. Contracts can often be a good start.
Ensure that nothing is lost in translation with direct emails and/or phone calls. Take care in clarifying the amount of payment. Or, sometimes, based on the influencers’ scale of influence, a simple product-to-publish barter is sufficient. Nevertheless, confirm the number of posts, timing of their publication, and the way in which they are to be published.
Lastly, if there is any uncertainty with a potential influencer over their commitment or communication, better to stay clear. Inevitably, you, as the business, have more to lose by sending them a product, than they do by not following up on the agreement.
Developing a well-conceived influencer marketing strategy is key for the success of any influencer campaign. Influencers are only as good as you make them to be. Often, they upload exactly what you tell them to do.
Make sure to decide on the correct aesthetic you want, the design of the status, the use of any important hashtags, etc. Having these elements not only will make the whole publication process simple but will also lead to more exposure with the influencers’ followers.
Any digital marketer knows that constantly evaluating your campaigns is how to become a smarter and better marketer. Thus, when it comes to influencers it is important to follow their activities and make sure they are indeed upholding their end of the agreement to upload.
Moreover, it is an effective strategy to use analytics and other marketing technologies to determine the success of the posts. Understanding post engagements, clicks, likes, and sales conversion rate will make it so that you will not only see the impact of the influencer’s post but also develop better influencer marketing strategies in the future.