Do you want to incorporate Instagram stories to promote your business?
Are you thinking about how others are using stories?
Instagram story allows you to engage with your consumers with a more wholesome message than a single picture can give.
In this post, you would get to know how to use Instagram stories to promote your business in better ways.
Here are some ideas that you should check while using an Instagram story as a marketing tool
Take your Audiences Behind the Scenes
You may be surprised at how excited people are when it comes to exploring the behind the scenes. In an era where customers are doubtful of traditional promotion, there is trustworthiness about peeling off your layers and taking your consumers behind the curtain. This may be a glimpse of your gym, a view at the nuts and bolts of the production line or anything else. Make your audiences feel like insiders.
Teasers of New Merchandise
Introducing a new item soon? If yes, then tease it with an Instagram story and allow your followers to spread the news on your behalf. Give away two or three things about the new feature.
Product Demonstration and Guide
A little uniqueness can go a very long way when it comes to outstanding marketing. The nature of Instagram stories offers you a chance to showcase your products in different lights
A 10-minute Q&A session with the CEO adds a human touch to one’s business. One can cut in some shots of one’s services or products to be certain the brand message properly hits home.
Promote the Next Big Event
Hosting a conference? Holding a webinar? Inviting your consumers for a networking event? If you are, people should know about it. Not to mention, Instagram stories gives you a platform to get the message across clearly and loudly. No frills, no fuss. Avoid being so salesy. After all, you want costumers to engage with your upcoming stories.
Use these simple tips while you are adding something interesting to your story:
- Tag your location
- Include several hashtags
- Use pictures with faces
- Be aware of the time you post (morning, evening)
Keep this information in mind, as it will help you market your business in a proper way.
The Instagram story offers you a fresh and effective way to reach out to your consumers, develop loyalty and demolish the traditional limitations between customer and business.