Turning a prospective client into a satisfied after-purchase customer takes high quality, strategically-placed advertisements. No wonder then that digital companies and page promoters are targeting potential clients relentlessly online through social media ad campaigns. Digital ad campaigns are some of the most effective tools for any online marketer. They overflow customers with relevant product ads over multiple platforms, turning them to buyers.
Managing a lucrative ad campaign requires tools that can optimize both a campaign’s client objective and the marketer’s work effort. Along those lines, we compiled a list of three of the best tools for social media campaign management:
For businesses whose primary focus is Facebook, Qwaya is just the solution.
With both audience and ad split testing, Qwaya maximizes ad content and clientele while allowing you to get criteria comparison.
Automatic ad rotation for new and improved ads, ad scheduling, and campaign rule-making all free up time for the marketer to focus on quality content. The Google analytics integration and automatic URL tracking make it very easy to track a campaign’s success summarized at the end by a detailed excel report.
With the ability to sync audiences over multiple advertising platforms, Driftrock has earned its reputation as a successful marketing tool for some of the most successful companies. Driftrock brings together the marketing power of Facebook, Google, and LinkedIn under one roof. It also allows for multi-channel campaign and audience tracking.
From Driftrock’s interface, using multiple API integrations, marketers will be able to view campaign data to then optimize ad quality. Finally, it’s weather-triggered ads make it easier to customize and automate ad schedules for any time.
Last but not least, AdEspresso combines some of the best features of Driftrock and Qwaya into one powerful interface. It is aggregating Facebook, Instagram, and Google AdWords ad processes. It also offers audience and ad split-testing as well as dynamic product ads that function based off a variety of factors. Further more, though the interface itself provides detailed analysis automatically, a dedicated team stands behind it through a consultation on-demand service. This team will effectively analyze your campaign in no more than a day to provide effective feedback to put it into action.
Using anyone of these programs, you are guaranteed to make improve your ad campaign’s success. That said, go out and determine which one is best for you.