5 Tips for Using TikTok to Promote Your Business

5 Tips for Using TikTok to Promote Your Business

As you probably know, TikTok is an endless stream of short videos uploaded by its users. Once you download the app, you can record, edit, and share short, looping 15 or 60-second videos with musical overlays, sound effects, and visual effects. Many popular videos are centered around music and lipsyncing. Other prominent trends include offbeat humor, physical gags, and challenges repeated by users in different variations.

The largest demographic of TikTok users are between the ages of 16 and 24. But if you think TikTok is just a fad for young people, think again. In just several years, TikTok has evolved from a video-creation app solely meant for users to express their creativity to a platform that must be considered as part of your digital strategy.

But how can business owners use this network for marketing?

Here are 5 things We recommend:

Get to know the platform before jumping in

TikTok is known for having a signature style. It’s unique look and feel is even spilling out to Instagram and TV. To create content that appeals to TikTok users, you need to be on top of the trend and get to know the platform. By studying what type of content works on TikTok and how to interact with others on the platform, your business can fit into the culture naturally.

Create content that feels native for the app

TikTok is all about fun and visually appealing content. If you take a look at the TikTok trending page, you’ll find tons of silly videos set to hit songs. Brands that want a real foothold need to get creative and create original content that’s in-sync with the TikTok vibe. Remember, TikTok isn’t the place for deep content or overt marketing messages. It’s a hub for authentic entertainment, humor, and fun. You don’t have to struggle to come up with new and unique content ideas for TikTok. The platform is based around community engagement and hashtags so all you have to do is find existing content and make it your own.

Create TikTok Content
Create TikTok Content

Participate in challenges

Take part in hashtag challenges or trending dances and songs. If there’s a trend in your niche about having a productive morning routine, show your own. Your unique brand story and personality will differentiate you from others in the same category. Look at what’s already successful on the app and put your own spin on it.

Work with Influencers

Generation Z kids are typically opposed to anything that looks like a traditional ad. So, working with influencers can really help you make a connection with that generation of users. 

To get results from TikTok influencer marketing, just make sure the influencer’s audience matches your target audience. To find the right influencer for your business, you can look for online tools that let you search bios on TikTok, look for mentions of other brands, the most popular languages used in an influencer audience, and more.

Collaborate with TikTok Influencers
Collaborate with TikTok Influencers

TikTok now offers four different types of ads including:

  • Infeed Native Content: This type of ad is similar to Instagram story ads and supports multiple features like website clicks or app downloads. 
  • Brand Takeovers: This lets brands take over TikTok for the day. They can create images, GIFs, and videos with embedded links to landing pages or hashtag challenges. 
  • Hashtag Challenges: Instead of trying to make a hashtag challenge go viral on your own, you can use promoted hashtags to get more engagement. 
  • Branded Lenses: Branded lenses are like filters for faces and photos. 


TikTok is relatively new, especially to the business world, and, as such, it may have more opportunities for businesses than Facebook, Instagram and Twitter. It’s also much cheaper to advertise on, Because there isn’t a strong influencer community yet; there are far fewer users competing for sponsorship and ad placements. If your target audience is on TikTok, make a point of establishing your business presence on the network

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